Prototyping is the most effective way to evaluate design for me now. First of all as a designer it is a great chance to see a project AS IT IS IN LIFE and figure out what users or customers need early in the design process. Regardless of the specifics of the goal, a prototype is the best way to present a final design or test a user’s “journey” and fulfill an idea in a matter of few weeks instead of months.
One of the most crucial characteristics is that a prototype should be easily adaptive, in a sense that new features could be added to the sample, or a new UI design applied. The prototype is a living structure that continues to evolve further even when the project is accomplished. It may still be subjected to changes and updates, having a variety of prospects ahead- that’s how I know that my project has been successfully realised.
At any moment in time, the work on the prototype may be delegated to other designers, without any setbacks in terms of quality and time.
Even if it is a low fidelity design, it should look nice and create a wow-effect, because the prototype in itself is a step towards improvement (upgrade), implementation of something new - product, feature, technology.
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